Barbara IoT

Client: Barbara IoT

Date: 2017-2019

Tools Used: Sketch, Adobe photoshop, Illustrator, InDesign.

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These guidelines describe the visual and verbal elements that represent Barbara IoT corporate identity. This includes name, logo and other elements such as color, type and graphics.


Sending a consistent and controlled message of who they are is essential to presenting a strong, unified image of their company.
These guidelines reflect Barbara IoT´s commitment to quality, consistency and style. The Barbara IoT brand, including the logo, name, colors and identifying elements, are valuable company assets.

The corporate colour is red. The color red is audacity, courage, passion, energy and urgency. This shade is not only a primary color, it is one of the most sensitive to the human eye, it is a color that immediately captures attention.

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